06 November 2019 / 08:30 - 11:30
TechSpace, 25 Luke Street, London EC2A 4DS
Join The Telegraph, Vodafone, The British Heart Foundation, the former CMO of 118118 Money and House of Kaizen at our latest event as we dive into the unmissable aspects to power your digital strategy for 2020.
We'll be discussing how prioritising your customer experience (CX) strategy enables you to attract the right type of audience for your business, optimise the modern customer journey, build customer lifetime value, increase conversions, and use these to drive your business growth in 2020.
Join us in London's Shoreditch on the 6th of November 2019.
Take a look below for in-depth speaker bios, the day's agenda, more info on our topics and to register to attend.
A seasoned marketing professional with experience across retail, FMCG and now Telco. After 12 years at P&G Maria moved to retail, to head up marketing for M&S Lingerie. Across her 5 years at M&S she worked across all facets of retail marketing with her last assignment heading up the newly created Customer Experience function, understanding what CX can bring to the world of retail. From there Maria has recently joined Vodafone as Brand and Marketing Director. Responsible for the definition and creation of the Brand experience for Vodafone.
A 19 year veteran of the digital marketplace, David's curious mind, tenacious attitude and significant practical experience have led to a deep and broad understanding of the digital ecosystem that underpins the world of marketing today.
For over 20 years, James has applied thought-leadership to an international career in the world of both travel and financial services. His experience includes the CMO role at 118 118 Money, and a leadership team role at credit card heavyweights MBNA. Before MBNA, James led international marketing for Avis Budget Group, and has worked for American Express and British Airways, where he developed the first simulation model of Terminal 5 at Heathrow. To that end, James has recently partnered with Joanna Parnell to establish a new strategic marketing consultancy, Project50. Based in Manchester, Project50 aims to leverage the best of agency and client side thinking in order to unlock transformational growth for its clients.
Katie oversees CX optimisation strategies across acquisition, engagement, product development and retention for all House of Kaizen clients. Katie passionately drives House of Kaizen's CX optimisation into new strategic areas, with a focus on solving new and unique business challenges.
Elise Maile is a passionate Conversion Rate Optimisation Consultant with over 5 years experience in personalisation and optimisation testing. Having worked in a variety of industries including travel, auctions, e-commerce and the charity sector, she enjoys the fast paced test and learn cycle, analysing data and problem solving, but also utilising her well-honed design and development skills. Being user-focused is a key aspect of her work; encouraging businesses to use quantitative and qualitative data to make the best decision for their own audiences.
Daniel leads user and consumer research at House of Kaizen, focusing on multi-method approaches and behavioural economics/theory to achieve actionable insights for our clients. He is a keen advocate of neuromarketing, behavioural economics, big data and AI techniques, as well as driving innovation within our research department.
Adam leads the Performance Marketing team driving Subscriptions and Registrations at the Telegraph, championing their digital channels and continually seeking opportunities to expand their reach in a highly competitive environment. Since joining in 2018, Adam has aggressively developed refining a customer-centric approach across their core channels while building new ways to engage and build revenue driving relationships with customers. Adam joined from Sainsbury's Bank, a digital-first company, where he managed the Acquisition marketing across their product suite.
We will receive an email to confirm your place