Discover Experience Optimisation 2019

Unlocking The Future: Preparing For Personalisation At Scale

20 March 2019 / 08:30 - 11:20

TechSpace, 25 Luke St, Shoreditch, London EC2A 4DS

Achieving next-level personalisation in 2019

We're really excited to start 2019 exploring the topic of 'Personalisation' for our first event on 20th March.

House of Kaizen and our collective of expert speakers will explore how you can get your brand ready to deliver individualised content to your customers, as part of your wider customer experience strategies.

Personalisation has been a buzzword in the marketing world for quite some time and with good reason: 80% of consumers find personalisation to be important, but only 15% of all organisations believe that they have successfully implemented personalisation at scale.

With a vision of the future, this event has been shaped to help you improve your current personalisation strategy, taking it to the next level to successfully scale.

Due to the popularity of this event we are currently at capacity for registrations. Please do sign up to our waiting list below and we will let you know if spaces become available.

Topics of focus

  • Discover the latest trends in personalisation strategies to anticipate customer demands.
  • Bring personalised user experiences to life in real time to maximise customer revenue.
  • Discover the latest tools and technologies that can assist in scaling personalisation.

Meet the speakers

Eoghan Beecher

Digital Fundraising Manager, Shelter

Eoghan Beecher

Digital Fundraising Manager - Shelter

Eoghan is a digital professional, who has worked on both established and growing products, with significant experience in planning and implementing engagement strategies and campaigns, with a key focus on agile management of digital projects and cutting edge technology.

Gagan Malik

Senior UX Designer, John Lewis

Gagan Malik

Senior UX Designer - John Lewis

Gagan is a user-centred design specialist with extensive experience in multiple design disciplines. Over the past 5 years, Gagan has worked with various agile product teams, delivering memorable user experiences across multiple platforms.

Asa Dargue

Digital Marketing Consultant, Formerly 118118 Money and William Hill

Asa Dargue

Digital Marketing Consultant - Formerly 118118 Money and William Hill

With a wide range of experience across agencies and brands such as Adobe and William Hill, Asa specialises in translating longer-term goals into Marketing strategies to achieve growth, efficiency and scale.

Paul Meston

Director of Media, House of Kaizen

Paul Meston

Director of Media - House of Kaizen

With over 16 years experience delivering ROI for blue-chip clients, Paul understands business challenges and crafting solutions that are customer focussed and data-informed. Paul has a detailed understanding of the complexity of digitally driven marketing from a variety of perspectives.


TBC, Oracle


TBC - Oracle

Speaker details to be announced soon.

The agenda

08:30 - 09:00
Registration & Breakfast

Meet other attendees and grab a coffee

09:00 - 09:10
David Shiell

Welcome & Introduction

Davie Shiell, CEO at House of Kaizen, will kick off the morning with a quick introduction.
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09:10 - 09:35
Paul Meston

Personalise your digital media investment to maximise revenue

Paul's talk will focus on his experience bringing personalised user experiences to life and maximising customer revenue opportunitites for brands. Paul shares his expertise on modeling existing customer needs and behaviours and mapping these to a digital media investment index, for individualised experiences that engage customers.
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09:35 - 10:00
Eoghan Beecher

Balancing personalised user experiences to keep your brand 'unintrusive' in 2019

Eoghan will discuss the balance of appropriate personalisation and safeguarding, exploring common industry-wide perceptions. Eoghan will bust some of these preconceived myths, focusing on the processes he has implemented to find an appropriate level of personalisation in his own marketing activity.
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10:00 - 10:25
Asa Dargue

A single customer view: the starting point for your personalisation strategy

With a fragmented digital landscape a key challenge for marketers is how to create a single customer view. Asa will use real-life examples to bring deterministic cross-device marketing to life and explain how stitching together different user IDs will enhance your media and personalisation strategies.
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10:25 - 10:40

Stretch your legs or grab a quick coffee

10:40 - 11:05
Gagan Malik

How to create a personalised retail experience for customers

As a Senior UX Designer at John Lewis, Gagan's team is responsible for conversion rate optimisation. Gagan will share insights into how his team is leveraging data, utilising machine learning and crafting user experience design to offer highly personalised retail experiences to its customers.
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11:05 - 11:30
Speaker details coming soon

What will personalisation look like in 5 years time?

11:30 - 11:40


This event is now closed

We will get in touch if a space becomes available for the event

Event Details

London EC2A 4DS

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