This has been an extremely exciting year here at House of Kaizen with the launch of our breakfast event series titled 'Discover Experience Optimisation.' After our first two events, in June and September, our final event in the series took place on November 28th, this time looking ahead to the top trends for driving growth in 2019.
We were delighted to be joined by leading brands sharing their top strategies for driving digital growth in 2019. If you unfortunately missed this event then you're in luck, as we're bringing you speaker summaries and key highlights below and a highlights video here.
Don't forget to stay in touch with us by signing up to our mailing list below so you can be the first to hear about upcoming events. We hope to see you in 2019!
Chris' talk focused on rising competitiveness in the industry and the disruption this brings, arguing that a vital way for companies to fight back is to turn to innovation. However, it’s not enough to embrace innovation and experimentation; to succeed, you have to first convince the team of people who'll be leading the experimentation.
Daniel argued marketers should tap into the power of cognitive science and presented practical examples of how to do this. Delving into the organisational requirements and latest technologies that can help turn businesses into truly ‘customer-brain-centric’ organisations that consistently deliver higher engagement and growth.
Mike’s talk focused on the role data, personalisation and A/B testing can play, with a view to moving into AI. He illuminated how to start small and apply simple ideas well, first and foremost, and that the road to AI is easier than you think - particularly when you make the most of your Michelin Star tests!
An interesting topic from Duminda, regarding the growing use of AI within the digital sphere. Sharing an overview of a white paper written on the concept of a ‘self-optimising website’, Duminda's talk posed the question: how can websites of the future optimise themselves, and what are the maths principals behind these?
The key question posed by Russell's talk was simply: do you know how much your marketing is really worth? Russell dissected the value of marketing activity, arguing that every visit is not created equal, and brands repeatedly fail to understand this. Utilising machine learning and large datasets for huge clients, Russell showcased a new and unique way to see the true value in marketing.