We were delighted to bring you the first House of Kaizen event of 2019, where our four expert speakers took us on a journey into 'Personalisation'. The exciting discussion focused on discovering the ways in which businesses can take their personalisation to the next level in 2019.
Thinking of the future, the event answered some big questions: How to improve your personalisation strategy? How important is technology and which tools are available? How to get the balance between personal and private?
If you weren't able to make the event then don't worry - you can check out the video highlights and speaker summaries below.
Registration for the next event in our series will be opening soon. We’re planning on uncovering pragmatic approaches to Behavioural Insights and how they can be applied to optimise digital customer experience. Seats for previous events ran out quickly, so please register your interest at the bottom of this page and we'll share more information with you soon. We hope to see you there!
Eoghan's talk focused on the fine line of balancing appropriate personalisation and safeguarding data. Eoghan also busted preconceived myths in the industry, using real-life examples from processes that he's implemented, and how he discovered an appropriate level of personalisation on his own marketing activities.
Paul described his experiences bringing personalised experiences to life and how these can maximise customer revenue opportunities. Paul shared his expertise in modeling existing customer needs and behaviours and mapping these to a digital media investment index, for a crucial end goal: individualised experiences that engage customers.
Asa's engaging talk described the process of crafting your personalisation journey and the steps involved to get there. He delved into the common challenge of lack of scale, arguing that by starting at the top, you can make small gains on larger segments. Making a 1% improvement on 50% of your audience is far more powerful, than a 4% increase on a smaller audience subset.
As a Senior UX Designer at John Lewis, Gagan shared how the company has used personalisation to achieve a competitive advantage in engaging its customers. Gagan argued that a ‘customer first’ approach across all customer touchpoints is the key to crafting highly personalised retail experiences for its customers.
We'll update you with more information about this event soon