This conference fills the need for network and knowledge share amongst subscription Marketing, Product and Data professionals who face challenges distinctly different from that of our ecommerce peers.
By drilling into the subscriber journey through acquisition, on-boarding, engagement, expansion, retention and win back, we shed light on the specific learning and tactics that are becoming subscription growth best practices.
John shared research on subscription acquisition, user experience and retention, showcasing subscription trends and benchmarks that subscription companies need to understand and navigate.
In this case study, Michael walked through the full-funnel marketing approach to subscriber acquisition and explained how acquisition fits into the Dow Jone's overall view of extending the lifetime value of their auto-renewed subscribers.
Trial subscription offers are a popular acquisition tactic but fraught with challenges (even when executed well) including consumer complaints, refunds, chargebacks or even legal hassles.
Matt Nowen was joined on stage by Julie Zhu, VP Audience Marketing and Subscriptions for Women's Wear Daily and Andrea Boccard, Head of Marketing at AccountingDepartment.com, to discuss whether trial offers are worth the effort, how companies are tracking and measuring their success and what new trends and tactics leading companies are using to create a successful and profitable trial with their subscribers.
In this case study, Piper talked about her experience using subscriber feedback to improve the A+E video subscriber experience to grow subscriber lifetime value.
Paul explained how to plan, set up and test your subscriber acquisition funnel, in this action-packed and data-filled workshop. KPI setting, tracking and analyzing should be your priorities to maximize conversion for subscriber acquisitions.
To discuss this case study, Peter was joined by Saleem Malkana, VP Product and New Digital Business at AMC Networks and Kristina Wigg, VP of LinkedIn Sales.
They examined the impact user experience (UX) has on acquisition and retention and the ways companies need to plan to improve it.
Anne shared an in depth case study about how her team at The Wall Street Journal identified and ultimately overcame their biggest challenge, engaging and retaining subscribers to Dow Jones’s published content.
Enabling technologies are only part of the equation for driving real change and operational maturity. This highly interactive session utilized live attendee survey results to delve into the the organizational and process challenges marketers face in launching and growing subscription services.
Throughout the session Michael also shared his experience and insight from pivoting Adobe's business towards a direct to consumer subscription model, and his perspective from working with clients in the space.
Clive provided an overview on the challenges and strategies media companies are leveraging as they launch and promote their Subscription based, Direct to Consumer (D2C) OTT services.
His talk focused on how leading media companies are restructuring their organizations to better leverage data available across the enterprise and from 3rd parties to improve the effectiveness of their marketing and communications investments.
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